Tbt to the summer of 2014 when we voluntarily poured freezing cold water on ourselves instead of raising money for charity. Everyone took the opportunity for a socially acceptable wet T-shirt contest. But apparently a shit ton of people actually donated, too. The viral baptism we all know as the Ice Bucket Challence raised $115 million.
That money was used to fund six studies into what causes ALS, and one of them identified a new ALS gene. That means that doctors will be able to treat a specific type of ALS symptoms for 20,000 Americans suffering from the disease. That's kind of a big deal, especially considering that 2 years ago it was just a social media challenge we all ridiculed mercilessly.
And yes, you should use the announcement as an excuse to re-post your Ice Bucket Challenge video.
JK please don't.