Kylie's lip kit BS, Kendall's contract with Estee Lauder, Kim/Khloe/Kourtney's Kardashian Beauty line—the Jenner-Kardashian family has pretty much unnecessarily taken over the
world beauty industry. Now one more of them is about to throw her Balmain hat in the ring: Caitlyn.
Apparently Caitlyn has filed a trademark to create a range of cosmetics under her name. Nail polish, skin care, makeup remover, etc. are all covered under it, so really, Caity could take this new business venture anywhere. According to Refinery 29, there's a chance the line could be called Cait's World, Inc., which I really hope doesn't happen because she's starting a makeup line, not a bad 90's sitcom. Whatever she calls it, let's just hope she doesn't impede on Kylie's firm grip on the lipstick industry, though. Or maybe she should. KUWTK needs some new plot lines.