Kendall Jenner and Cara Delevingne are besties, sometimes Gigi Hadid third wheels when she's not hanging out with whoever she's dating. But instead of having matching heart necklaces or Juicy Couture charm bracelets, they have a BFF nickname: CaKe. It's okay if you need to throw up.
Well they've decided to take this to another level and start a whole fashion line of CaKe merchandise, so that everyone can pretend to be A-list model millionaires. I made merch for my 7th grade clique on Cafe Press, so I don't want to judge them too harshly, but at least I didn't sell that shit during lunch.
Right now they're only making t-shirts and hats with their nickname brand, but the ultimate goal is their own stores - just guessing, they'd probably be more successful than DASH.