248. Contouring

By Betch Ivy Carter

Contouring is the process of using different shades of foundation to give the illusion of having a more defined face. It's a makeup practice that has been widely popularized by the Kardashians in their life long battle against actually looking Armenian. Once reserved for runways and professional photo shoots, contouring has started to become a normal part of a lot of people's daily routine. It's as close as you can get to photoshopping your face in real life and the best thing to come out of that family since Scott Disick.

Betches work hard to look good. We exercise. We consume the minimum amount of calories it takes to sustain life. We wax, pluck, and dye every fucking hair on our bodies. But no matter how hard we try, we can't will our bone structure into something that loosely resembles Cara Delevingne. But now, thanks to contouring, we don't have to worry anymore. (Note: it is not a substitute for plastic surgery. If you're nose is busted, get it fixed).

Need cheekbones? Done. A defined jaw? Easy. Want to thin out that nose? No problem. As long as you have the tools and a basic understanding of makeup, your face is literally a canvas. Drag queens have been doing it for years, and if it can make a man look like a woman just imagine the wonders it can do for you.

If you're not a makeup pro, drawing natural looking shadows onto your face can be tricky the first time you try. Since we don't want any of our readers walking around with bronze stripes on their cheeks, we're here to help you out. Here are some tips to remember:

The keys is to look natural. Say it with me, NATURAL. Less is more, especially when it comes to your shadows. And while it may go without saying, we're going to say it anyways: one shade does not fit all.

If you're going to commit to this lifestyle, then you're going to need to invest in the right tools. Brushes are important, and you shouldn't just be using the same ones you use for blush and bronzer. Go to your makeup counter of choice and ask what they recommend.

You can either use powder or a cream based foundation to contour, depending on the look you're going for. Powder will give you a matte look, and cream will be more dewy. Cream is much easier to work with and blend, so start with that.

Unless you have the complexion of Gisele Bundchen, do not use your bronzer as your contouring tool. It's probably too dark to look even remotely natural and the shimmer will make you look like you just got your makeup done at Libby Lu.

Lastly, don't be too ambitious. The point is to draw attention to your natural structure and create definition where you don't have it, not to look like a completely different person. One day someone will see you without makeup and you don't want them wondering if you were in some tragic accident that resulted in the loss of your cheekbones.




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