November 3, 2014
Boohoo's pop up shop was the first time their customers could have an actual in store experience of their British styles. Boohoo planned a series of events including collection previews, secret music sessions, guest hosts and multiple social media activations that got us entry to VIP evenings and exclusive products. The store featured men and women's apparel including everything from winter casual wear to going out clothes.
The event, which was located at 462 West Broadway, between Prince and Houston Streets launched the boohoo pop up store which will be open everyday from 11 AM to 7 PM.
Sponsors included bareMinerals, Avitae, Vita Coco, Little Miracles and Glam Palm. Be sure to stop by the boohoo store next time you're looking for cute but not ridiculously expensive British inspired clothes. If you're around this Friday you can even meet one of boohoo's stylists, Kate Holroyd who can instruct you in the art of not using winter as an opportunity to dress fugly.