We’re Officially In Our Diamond Era

There’s a really good reason why diamonds are such a classic jewelry item. They’re timeless, beautiful, and offer some sparkle when we really need it. But just because something is classic, doesn’t mean it’s boring. Case-in-point: A Diamond Is Forever’s new Desert diamonds campaign.

The experts at A Diamond is Forever know that now, more than ever, each piece of jewelry we wear represents not just an aesthetic choice, but a statement about our personal style, authenticity, and individuality. That’s why the natural diamonds in the Desert diamonds campaign come in a spectrum of hues from warm whites to rich whiskey tones that are inspired by vibrant desert sunsets and majestic sand dunes.

Natural diamonds are having a *moment*. From the splashy red carpet looks that fill your IG feed to that engagement ring that’s been your lock screen for the last year, you know that a diamond needs to do more than just sparkle. It needs to tell a story that’s as unique as the person wearing it.

That’s where the new Desert diamonds campaign comes in. This new initiative from A Diamond Is Forever highlights the exquisite beauty of natural diamonds, but more than that, it celebrates rarity, deep emotional connection, and inextricable link with nature that only natural diamonds can provide.

To celebrate this groundbreaking campaign, celebs like Julia Fox, Chanel Iman, and Lucky Blue Smith showed up and showed out at a multi-sensory, immersive event in NYC. The stars donned Dessert diamonds set in designs by over 30 brands that showcased the individuality of each stone. That individuality is highly desirable for consumers, too — more and more people are seeking jewelry that expresses their individuality and authenticity. (Plus, the fact that Taylor Swift has a brand-new candlelit-colored diamond on her left ring finger has people swooning for earthy-toned jewels.)

So whether you’re shopping for an extra special gift for someone you love or a holiday treat for yourself, Desert diamonds is an obvious choice for a natural diamond that takes the individuality and exquisite beauty of natural diamonds to the next level.

Topics: Jewelry, Shopping

Hannah Kiem

Hannah is a Branded Content Manager at Betches. When she's not working, she's having dance parties with her toddler, binging Bravo, and curating her personal list of the best chocolate chip cookies in NYC.