Girls contain multitudes: sometimes, a natural beat is more than enough, and other days, we want to use our very expensive makeup collection to transform into a totally different human being. Cue my excitement when TikTok taught me about the blue eyeshadow theory.

Sometimes, I forget we have free will on this little rock spinning around the sun, and nobody can tell me that I can’t put pretty colors on my face if I want to! Blue is such an underrated eyeshadow color, probably because the thought of having such a statement piece on your eyelids is a little bit intimidating. But I am confident there’s an oceanic shade for everyone out there (and the nearest Mac consultant at a mall in a 100-mile radius near you would definitely agree). Plus, the girls are saying this trick is more than just makeup.

What is the blue eye shadow theory, and which shade is best for you? Meet me at the makeup counter below.

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What is the blue eyeshadow theory?

The blue eyeshadow theory is the simple concept that if you wear blue shadow on a night out, there’s no way you’re not going to have a good time. People think this theory holds water (see what I did there) because the color is a bold choice that attracts bold energy (actually, blue is a popular zodiac color, indicating emotion, intelligence, and the ability to vibe). Other TikTokers have noticed they get more positive attention from men when they wear blue, maybe because it makes you look youthful and sweet, like Baby in the corner. Finally, all the color theorists can agree that blue plays well on multiple eye colors. The pros at Juvia’s Place promote that big, vibrant blues pop on blue, green, and especially brown eyes.

The Best Blue Eyeshadow For Every Skin Tone

Charlotte’s Beautifying Eye Trends Eyeshadow Palette

This Charlotte Tilbury classic has a little bit of everything for every shade of eyes and skin.

Beautifying Eye Trends Eyeshadow Palette

$60.00

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ColourPop 9-Pan Eyeshadow Makeup Palette

You can ofc count on ColourPop to present an affordable dupe to the luxury labels. If you’re in the olive to bronze arena, some of these soft, sultry blue would work especially well as a complimentary touch to your tan.

9-Pan Eyeshadow Makeup Palette

$14.00

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Juvia’s Place Rebel Quad Mint Eyeshadow Palette

This palette is perfect for the queens who embrace their porcelain skin. Cool-toned and turquoise blues can highlight but not overpower your features.

Rebel Quad Mint Eyeshadow Palette

$11.99

$9.59

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Danessa Myricks Beauty Twin Flames Liquid Eyeshadow

This electric blue liquid shadow/liner combo will pop especially well on stunning brown skin.

Twin Flames Liquid Eyeshadow

$26.00

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Urban 24/7 Eyeshadow In Charged

Juicy, vibrant, royal blues can take your look to the next level, particularly for the love ladies with the deepest skin tones.

24/7 Eyeshadow In Charged

$22.00

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