Gray Mascara Is Fall 2025’s Moody Beauty Trend
Whether you consider yourself a 24/7 Wednesday Addams, or just like to go grunge every once in a while, fall is every girliepop’s opportunity to spook it up a little. Even though I adore summer’s slutty little outfits and glowy makeup looks, I also look forward to getting witchy with it every autumn. Thus, I’m extra grateful that TikTok’s GRWM gurus have informed me of a new fall trend to try: gray mascara. Brown mascara and even red mascara have already had their moments, but 2025 might just be gray’s It Girl era. And because I know the concept of having your eyelashes give Eeyore could be a wee bit intimidating, I used color theory to deduce the best gray mascara looks for every eye color this fall.
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Pick a Mascara Based on Your Eye Color
Gray Mascara For Green Eyes
You probably don’t have to have a color wheel in front of your face to remember that green’s complementary color is red (see Christmas decor or Poison Ivy being the hottest supervillain ever for evidence). With that in mind, a rich gray, and ideally, one that pulls a subtle reddish undertone, is the best choice for all the green-eyed bandits out there.
Liquid Lash Extensions Tubing Mascara
Liquid Lash Extensions Tubing Mascara
$26.00
This charcoal gray shade from Thrive Causmetics is a bangin’ alternative to black mascara.
Inspire Skinny Curling & Multi-Fixer Volumizing Curling Mascara Ash Brown
Inspire Skinny Curling & Multi-Fixer Volumizing Curling Mascara (04 Ash Brown)
$17.00
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Mude is a K-beauty brand, which ofc means their beauty technology is 10/10. This lovely warm olivey option, with a touch of red tone in the base is an instant winner.
Gray Mascara For Brown Eyes
Fun fact, brown is not a primary color! It’s actually a shade of orange. And orange’s sister color is blue, hence why ocean colored eyeshadows look fantastic on the brown eyed girls.
EyeCare High Tolerance Mascara Anthracite
EyeCare High Tolerance Mascara Anthracite
$26.37
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Anthracite is a slate blue-ish gray shade that sounds a lot more intimidating than it will be on your face, especially when balanced with a smoky brown shadow smudged out by the waterline. Plus, this line is formulated for sensitive and allergy-prone eyes.
Eye Tone Curl Correcting Mascara #03 Ash Gray
TONYMOLY - Eye Tone Curl Correcting Mascara #03 Ash Gray
$13.00
For more of an everyday look, TonyMoly’s Eye Tone Curl Correcting Mascara in this cool-toned gray would also do the trick!
Gray Mascara For Blue Eyes
Flipping the equation for blue eyes, of course, means picking a gray with hints of true brown. Neutral colors have a softening effect on blue eyes, in case you don’t want to walk around looking like that Miley Cyrus staring meme on a night out, thanks to ultra-black mascara.
COSNORI Perfect Setting Waterproof Mascara Long&Curl 04 Deep Ash
COSNORI Perfect Setting Waterproof Mascara Long&Curl 04 Deep Ash
$15.00
$9.98
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Voila, Consori makes a muddy gray that is also waterproof.
Rom&nd Han All Fix Mascara 7G In Long Ash
Rom&nd Han All Fix Mascara 7G In Long Ash
$18.99
$16.00
Another Korean beauty brand, Rom&nd, has rave reviews for their lengthening, alternative- colored mascaras. Long Ash is neutral enough for a work makeup beat but would also look stellar as the finishing touch on a soft glam smoky eye.
Gray Mascara For Hazel Eyes
Let’s be real, hazel eyes won once Kelly Clarkson wrote a certified bop about them. Color science also shows that the brownish green irises stun with so many different color pairings since there are multiple tones behind those hazel eyes already. Gold, green, and purple, to name a few!
Albion Garden “Greige” Mascara
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$26.00
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I’m so into how Albion’s “Greige” shade includes “Catchlight Pearl,” AKA little flecks of gold that will make your hazel eyes sparkle extra hard.
Inspire Skinny Curling & Multi-Fixer Volumizing Curling Mascara Mojave Pink
Inspire Skinny Curling & Multi-Fixer Volumizing Curling Mascara Mojave Pink
$17.99
$14.45
Purple looks so plush with hazel eyes, so you couldn’t go wrong with a mauvey-gray hue either, like the Mojave Pink mascara by Mude. The pinky-purple base is balanced out by the gray, so the overall blend evokes cool girl instead of costume.
Marissa Dow