The Influencer “Royal” Wedding Used A Secret Weapon TikTok Brides Will Want To Take Note

If you’re on a certain side of TikTok (author’s note: TikTok has a zillion sides, kind of like a really addictive Rubik’s Cube), then you might have been inundated with wedding content over otherwise uneventful Memorial Day Weekend. And one very virtual wedding in particular: the nuptials of Jaz Smith (known online to her half a million followers as Just Jazzy) to her former BF, a dude named Kevin, on May 24. Congrats, Kevin! Perhaps more notable to Jaz’s parasocial gal pal following, her MOH was Halley Kate (the one with the Hamptons House and redhead problem), and her guests included a who’s-who of New York influencers of a certain circle, like Brigette Pheloung (AKA Acquired Style), Remi Bader, and Hallie Batchelder.

So, for those who follow this circle closely online, this was kind of TikTok’s royal wedding. And Jaz’s loyal villagers, thirsting for a sneak peek at home, were handsomely rewarded: Jaz posted TWENTY (as in 2-0) TikToks recorded on the day of her wedding, alongside dozens of posts from her popular friends. So, how the hell did she do it? In part, with one very essential and very new to the wedding industry trick up her sleeve: a dedicated wedding content creator.

How did Jaz make so much content on the big day?

Jaz shared in a TikTok that she came prepared on her wedding day with a spreadsheet of more than 40 “video ideas and directions for filming them” to secure the perfect wedding content, which Jaz says her assistant and content creators helped her execute from the getting-ready stage to the after-party. The person whose job was “making sure these videos got done throughout the day” actually has a formal title: wedding content creator.

Jaz hired Florida-based wedding content creator Lindsey Wedgeworth to act as her social media quarterback throughout the day. Lindsey, a fellow TikToker with her own healthy following of 350K and who knows Jaz through mutuals, was the one getting Jaz’s camera-ready teammates in formation and capturing their viral moments on an iPhone 15 Pro before sending them to Jaz to post in real-time.

What did people say about Jaz and Kevin’s wedding?

Lindsey flew out a night ahead of the big day and called it an early night by 5 o’clock, all to prepare for being Jaz’s right-hand gal throughout Jaz’s inspiring yet insane “dedication” to her followers on her own big day. Despite the insanity, Lindsey said Jaz was a “chill bride” to work with who was very much in the moment. Lindsey was thrilled to be “working the wedding” despite the added layer of pressure, considering most of the guests were “kind of her peers.” But what specifically was Lindsey’s role at the “influencer Met Gala,” as she called it day?

What is a wedding content creator?

A wedding content creator is a social media-savvy creator who captures lightly edited, in-the-moment memories that can be posted in real-time. Fully polished wedding photography and videography footage can often take weeks or even months to deliver to the bride and groom. This flexible in-between option gives busy brides stunning shots for their socials without having to wait. Basically, the position is like if your best friend wasn’t busy being in your bridal party and could film you all day from the best angles. “Candid content delivered within 24 hours,” Lindsey captioned one TikTok of her getting ready to work a wedding.

The growing popularity of including wedding content creators doesn’t mean brides can say bye-bye to pricey photography packages. Most wedding content creators, like Lindsay, “work alongside the other media vendors to capture moments

through a different, more candid lens,” but “the photographer and videographer’s shot is always the priority.”

How much does a wedding content creator cost?

According to Lindsey’s website, she can charge up to $2,000 for 10 hours of coverage. Anywhere between $1,200 and $3,000 is pretty standard, depending on the number of hours worked, according to other industry experts. (Lindsey worked fifteen hours for Jaz’s wedding, “starting at 8 a.m. when the girls were in there getting ready until 11 p.m. when it turned into the after party.”) She flew back to Florida at 7 a.m. the next day, an exhausting feat but one she expressed as being well worth the experience.